Pick what you need.
Tick as many packs and tools as you want. The cart on the right keeps a live receipt — add four packs and the build-your-own bundle discount kicks in automatically. Or skip the picking and grab one of the pre-built bundles below.
2026
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PACKS, BUNDLES,
TOOLS
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FOUNDA
intelligence
Pre-built bundles.
Three packs that take a campaign from blank page to launched. Use them in order, or as a reference set you keep coming back to.
Three packs that turn a new brand or a messy estate into a tidy, credible online presence. Practical, link-rich, built to action in an afternoon.
Every pack in the catalogue, every format, future packs included. Built for in-house teams who want a complete reference set on hand for any marketing challenge.
Or build your own.
Brand Strategy One-Pager
A one-page brand foundation built for founders and brand owners. Clear field-by-field guidance, real brand examples, and a translation from strategy to revenue you can actually act on.
Campaign Brief Template
A fillable brief template with field-by-field guidance, real examples from BBH, Wieden+Kennedy, and IPA-winning campaigns, and the trap to avoid for each box.
Social Handle Setup
A practical, link-rich walkthrough for getting your brand's social estate set up properly the first time.
SEO Principles for Founders
The 80/20 of search visibility for non-specialists. What still moves the needle in 2026, what to ignore, and how to think about being cited by AI search engines as well as Google.
Pre-Launch Marketing Checklist
A 12-week countdown checklist with operational detail, launch examples drawn from public coverage, and clear translation from each task to the commercial outcome it protects.
Copy That Converts
AIDA, PAS, BAB and StoryBrand, the headline rules, the CTA rules, before-and-after rewrites drawn from the patterns we see most, and a full homepage walked through end to end. The copywriting fundamentals every brand owner should know.
Production: Budgets, Timelines & Briefs
A complete production playbook with realistic UAE rates, end-to-end timelines, pre-shoot and post-production checklists, vendor brief templates, and clear guidance on when AI tools help and when they don't.
Customer Persona Template
Most personas are jokes. 'Marketing Mary, 38, likes coffee.' This pack rebuilds the artefact from the ground up with eight fields that actually inform briefs and copy, three full worked examples, and the interview that produces them.
Voice & Tone Guidelines
Most voice guides sit in a shared drive and get opened twice. This pack rebuilds the artefact so it survives the first round of copywriter turnover, defines voice as a set of choices rather than a set of adjectives, and shows how MailChimp, GOV.UK, and Monzo actually run theirs.
90-Day Content Calendar
Most content calendars are annual plans that die in week three. This pack rebuilds the artefact as a rolling ninety-day rhythm, forces a real decision about pillars and formats, and shows how HubSpot, Notion, and Duolingo actually run their quarters.
How to Brief a Creative Team
Most briefs come back wrong because most briefs are written wrong. This pack rebuilds the artefact from the ground up, teaches the brief-back conversation used inside the best agencies, and reconstructs the briefs behind famous work from Nike, Cadbury and Aldi so you can see the thinking, not just the ad.
Add a tool.
Every tool, one purchase.
Unlimited use of all 3 live Founda Intelligence tools for AED 73 across 14 days. One-time purchase, no subscription. Cheaper than two individual tools, and you get all three.
Brand audit
Six-lens read on your homepage and about page. Strengths, gaps, calibrated score, what to fix first.
Sentiment check
Pre-launch read on a campaign concept. Six signals, one composite score, copy that lands or copy that doesn't.
Competitive review
Side-by-side read on you and up to four competitors. Where you're stronger, where you're weaker, where the white space is.
Creative insights
Reads your social and ad creative against the brands you compete with. Tells you what's working, what isn't, what to test next.
The build-your-own bundle discount applies to individually-added packs only. Pre-built bundles already carry a fixed discount and are not stacked on top.
- 4 to 5 packs in cart → 15% off the pack subtotal
- 6 or more packs in cart → 25% off the pack subtotal
- Have a discount code? Enter it on the next page (Stripe-hosted checkout).