✦Pre-launch sentiment check✦Powered by Founda intelligence✦Test before you launch✦Six signals · One score✦Pre-launch sentiment check✦Powered by Founda intelligence✦Test before you launch✦Six signals · One score✦Pre-launch sentiment check✦Powered by Founda intelligence✦Test before you launch✦Six signals · One score✦Pre-launch sentiment check✦Powered by Founda intelligence✦Test before you launch✦Six signals · One score
Brand audit · Live · Region-aware

Hold the mirror up.

Paste any brand website and we will read it the way a stranger would, walking through the homepage and about page across six analytical lenses. The audit hands back a single composite score, the five things to fix first, and the strengths worth protecting. All from the Founda intelligence.

— Brand —6 lenses · One report
Ready when you are
↓ How it works ↓
— 02 —

How the audit reads a page.

Seven lenses
v1
7
lenses
Each scored 0–100, weighted into one composite
~30s
to read
Same time a stranger gives your homepage
5
things to fix
Prioritised, with the strongest lens to keep
— The lenses —
  1. 01

    Brand Identity

    Whether the homepage has a clear point of view in 4 seconds. Is the brand showing up as itself, or as a generic competitor in its category?

  2. 02

    Voice & Tone

    Reads the language across hero, body, microcopy, and footer. Is it consistent? Is it written for the customer or the team that built the site?

  3. 03

    Positioning & Value Prop

    What promise the brand is making and whether the page proves it. Anyone who lands here should know what changes if they buy.

  4. 04

    Content Quality

    Whether the words on the page do the work. Specific verbs, named outcomes, real numbers — or hedged adjectives and feature lists.

  5. 05

    Conversion Path

    Where the eye lands. Whether the next action is obvious. Whether the page protects its primary CTA or competes with it.

  6. 06

    Trust Signals

    Proof that doesn't read as marketing. Specific customer numbers, named clients, dated case studies, founder photos, security copy.

  7. 07

    SEO & Discoverability

    Reads the raw HTML for the things crawlers and link-preview cards see — title, meta description, canonical, Open Graph, JSON-LD, heading hierarchy, alt-text coverage. Scores discoverability against the basics most brands are missing.

The audit reads your homepage and about page the way a stranger would. Six lenses, one composite score, the five things to fix first, and the strengths worth protecting. All from the Founda intelligence engine.

— Goes well with —

Pair it up.

— Packs —
— Pack 01 —

Brand Strategy One-Pager

The single page that defines what your brand stands for, who it serves, and how it shows up. The same framewor…

$29
Preview
— Pack 04 —

SEO Principles for Founders

The SEO that still works in 2026, including AI Overviews, ChatGPT and Perplexity search, and the principles th…

$19
Preview
— Pack 05 —

Pre-Launch Marketing Checklist

What to do in the 12 weeks before a launch. The 60 small decisions most teams scramble for the day before. Get…

$29
Preview
— Tools —
— AI Tool —

Sentiment check

Pre-launch read on a campaign concept. Six signals, one composite score, copy that lands or copy that doesn't.

$15 / 14d
Open
— AI Tool —

Competitive review

Side-by-side read on you and up to four competitors. Where you're stronger, where you're weaker, where the white space i…

$15 / 14d
Open
— 03 —

Run another one.

Next move