The Founda Toolkit
Every Founda pack, one price.
- ◆All seven current packs (templates editable on the web, PDF for everything)
- ◆All future packs and pack updates included
- ◆Save 27% versus buying individually
- ◆First Founda call discounted by 25% with included code
- ◆Priority access to new tools as they go live
Single payment. PDF + PPTX delivered by email. No subscription unless noted.
What's inside.
Brand Strategy One-Pager
A one-page brand foundation built for founders and brand owners. Clear field-by-field guidance, real brand examples, and a translation from strategy to revenue you can actually act on.
Campaign Brief Template
A fillable brief template with field-by-field guidance, real examples from BBH, Wieden+Kennedy, and IPA-winning campaigns, and the trap to avoid for each box.
Social Handle Setup
A practical, link-rich walkthrough for getting your brand's social estate set up properly the first time.
SEO Principles for Founders
The 80/20 of search visibility for non-specialists. What still moves the needle in 2026, what to ignore, and how to think about being cited by AI search engines as well as Google.
Pre-Launch Marketing Checklist
A 12-week countdown checklist with operational detail, launch examples drawn from public coverage, and clear translation from each task to the commercial outcome it protects.
Copy That Converts
AIDA, PAS, BAB and StoryBrand, the headline rules, the CTA rules, before-and-after rewrites drawn from the patterns we see most, and a full homepage walked through end to end. The copywriting fundamentals every brand owner should know.
Production: Budgets, Timelines & Briefs
A complete production playbook with realistic UAE rates, end-to-end timelines, pre-shoot and post-production checklists, vendor brief templates, and clear guidance on when AI tools help and when they don't.
How it works.
The Toolkit is everything we have written, plus everything we will write next. New packs and pack updates are added at no extra cost included as they ship. Your library grows as Founda Intelligence does.
It is the same set of resources we use inside the agency on client engagements. If you are running marketing alone, partnered with a freelancer, or leading a small team, this is the most cost-effective way to get a full reference shelf.
Want Founda to do the work with you?
Every Founda bundle includes a discount code for your first engagement with us. If you would rather we ran the work alongside you, book a call and we will scope it.