✦Pre-launch sentiment check✦Powered by Founda intelligence✦Test before you launch✦Six signals · One score✦Pre-launch sentiment check✦Powered by Founda intelligence✦Test before you launch✦Six signals · One score✦Pre-launch sentiment check✦Powered by Founda intelligence✦Test before you launch✦Six signals · One score✦Pre-launch sentiment check✦Powered by Founda intelligence✦Test before you launch✦Six signals · One score
Pre-Launch Marketing Checklist · Live · Region-aware
— Pack 05 · Checklist —
Pre-Launch Marketing Checklist.
What to do in the 12 weeks before a launch. The 60 small decisions most teams scramble for the day before. Get them right and your launch outperforms. Get them wrong and the campaign quietly underperforms its potential.
FORMAT
checklist
PAGES
16
TIME
20 mins to read, reused for every launch
PRICE
$29
— A taste —
Launches do not fail at the moment of launch. They fail in the eight to twelve weeks before, when the team gets pulled into operational fires and the marketing work quietly goes underdone. The result is a campaign that is technically live but commercially soft: the audience never properly sees it, the channels are not ready when traffic arrives, the support team is overwhelmed by week two, and the whole thing becomes a memory inside a month while everyone wonders what happened.
— Continues for 14 more pages —
— Based on —
- · Y Combinator launch playbook
- · April Dunford · Sales Pitch launch sequence
- · Reforge launch frameworks
- · Real launch retrospectives from Apple, Patagonia, Liquid Death, Notion, Linear
— Goes well with —
Pair it up.
— Packs —
— Pack 01 —
Brand Strategy One-Pager
The single page that defines what your brand stands for, who it serves, and how it shows up. The same framewor…
$29
— Pack 02 —
Campaign Brief Template
The one-page brief used inside the world's best creative agencies, adapted for in-house teams. Bad briefs make…
$29
— Pack 03 —
Social Handle Setup
A step-by-step guide to setting up your brand on every social platform you need, with the tools and links that…
Free