✦The brand audit · AED 55✦Powered by Founda intelligence✦Find out why they don't book✦Six lenses · One score · Your fix list✦The brand audit · AED 55✦Powered by Founda intelligence✦Find out why they don't book✦Six lenses · One score · Your fix list✦The brand audit · AED 55✦Powered by Founda intelligence✦Find out why they don't book✦Six lenses · One score · Your fix list✦The brand audit · AED 55✦Powered by Founda intelligence✦Find out why they don't book✦Six lenses · One score · Your fix list
Customer Persona Template · Live · Region-aware
— Pack 08 · Template —

Customer Persona Template.

The fillable persona that actually shapes decisions. Eight fields, three worked examples across B2B, B2C, and B2B2C, and the thirty-minute interview guide that gets you the inputs in a single conversation.

FORMAT
template
PAGES
14
TIME
30 mins to complete, used for years
PRICE
Free

— What's inside —

  • Why most personas are uselessPage 03
  • The 8 fields a real persona needsPage 04
  • The fillable templatePage 06
  • The 30-minute customer interview guidePage 07
  • Harvesting insight from existing dataPage 08
  • Worked example · B2B SaaSPage 09
  • Worked example · B2C productPage 10
  • Worked example · B2B2C marketplacePage 11
  • Anti-personas: who you are not forPage 12
  • Updating personas + linking them to the workPage 13
  • Need a hand?Page 14

— A taste —

Somewhere in most brand decks sits a slide titled 'Marketing Mary, 38, lives in the suburbs, likes oat-milk lattes', and that slide is the version of personas that ate the discipline. The format became a joke for a reason: it contains nothing that informs a decision. It does not tell you what brief to write, what channel to choose, what objection to handle, or what kind of copy will land, because it was made to sit in the deck rather than to sit in the work.

— Continues for 12 more pages —

— Based on —

  • · Alan Cooper · The Inmates Are Running the Asylum (origin of personas)
  • · Tony Ulwick · Jobs-to-be-Done outcome-driven framework
  • · Strategyzer · Value Proposition Canvas (customer profile half)
  • · Bob Moesta · Demand-Side JTBD interview methodology