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Brand Strategy One-Pager · Live · Region-aware
— Pack 01 · Template —
Brand Strategy One-Pager.
The single page that defines what your brand stands for, who it serves, and how it shows up. The same framework agencies charge thousands to produce, written so you can do it yourself in an afternoon.
FORMAT
template
PAGES
18
TIME
30 mins to complete, used for years
PRICE
$29
— What's inside —
- Why a one-page strategy makes you moneyPage 03
- How great brands use these eight fieldsPage 04
- Field 01 · PurposePage 05
- Field 02 · VisionPage 06
- Field 03 · MissionPage 07
- Field 04 · AudiencePage 08
- Field 05 · PromisePage 09
- Field 06 · DifferentiatorPage 10
- Field 07 · VoicePage 11
- Field 08 · ArchetypePage 12
- The fillable templatePage 14
- How to use it in the real worldPage 16
- Need a hand?Page 18
— A taste —
If you run a brand, most of your week is spent making small decisions: what goes on the homepage, whether to take that partnership, what to brief the freelancer with, what to say in the next campaign. Each one becomes meaningfully faster and sharper once there is a single, settled answer somewhere your team can find it. That settled answer is what this pack is for.
— Continues for 16 more pages —
— Based on —
- · Aaker Brand Identity Model
- · Mark & Pearson · The 12 Brand Archetypes
- · Unilever Brand Love Key (simplified)
- · April Dunford · Obviously Awesome positioning canvas
- · Donald Miller · StoryBrand framework
— Goes well with —
Pair it up.
— Packs —
— Pack 02 —
Campaign Brief Template
The one-page brief used inside the world's best creative agencies, adapted for in-house teams. Bad briefs make…
$29
— Pack 05 —
Pre-Launch Marketing Checklist
What to do in the 12 weeks before a launch. The 60 small decisions most teams scramble for the day before. Get…
$29
— Pack 03 —
Social Handle Setup
A step-by-step guide to setting up your brand on every social platform you need, with the tools and links that…
Free
— Tools —