SEO Principles for Founders.
The SEO that still works in 2026, including AI Overviews, ChatGPT and Perplexity search, and the principles that compound. Written for founders and brand owners, not specialists.
— A taste —
If you are a founder or a brand owner, most SEO advice you read online has been written by SEO agencies trying to sell SEO services, and the result is a kind of busy theatre. Schema markup, link building, meta tag obsession, audits about audits. It looks productive without ever moving the metric that matters, and that is part of the reason most brand owners we talk to feel quietly uncertain about whether their SEO investment is doing anything at all.
— Continues for 16 more pages —
— Based on —
- · Google Search Central · official guidelines
- · Backlinko (Brian Dean) · The Definitive Guide
- · Ahrefs Blog · keyword research methodology
- · Moz · Beginner's Guide to SEO
- · Vercel and Search Engine Land coverage of AI Overviews and LLM search
Pair it up.
Social Handle Setup
A step-by-step guide to setting up your brand on every social platform you need, with the tools and links that…
Copy That Converts
Most copy does not convert because it is about the brand, not the customer. The frameworks, principles, before…
Brand Strategy One-Pager
The single page that defines what your brand stands for, who it serves, and how it shows up. The same framewor…
Brand audit
Six-lens read on your homepage and about page. Strengths, gaps, calibrated score, what to fix first.
Competitive review
Side-by-side read on you and up to four competitors. Where you're stronger, where you're weaker, where the white space i…