Copy That Converts.
Most copy does not convert because it is about the brand, not the customer. The frameworks, principles, before-and-after rewrites, and rules senior copywriters use to fix that, plus one full homepage walked through end to end.
— A taste —
Walk through ten brand websites today and you will read ten variations of the same line: 'we are passionate about delivering innovative solutions that empower our customers.' It is the kind of sentence that exists to make a brand feel productive on the page rather than to say anything concrete to the customer in front of it, and once you start noticing the pattern, you will see it almost everywhere.
— Continues for 16 more pages —
— Based on —
- · Joanna Wiebe · Copyhackers
- · Eugene Schwartz · Breakthrough Advertising
- · Robert Cialdini · Influence
- · Donald Miller · StoryBrand
- · Demand Curve · Growth Marketing handbook
- · April Dunford · Sales Pitch
Pair it up.
Social Handle Setup
A step-by-step guide to setting up your brand on every social platform you need, with the tools and links that…
SEO Principles for Founders
The SEO that still works in 2026, including AI Overviews, ChatGPT and Perplexity search, and the principles th…
Brand Strategy One-Pager
The single page that defines what your brand stands for, who it serves, and how it shows up. The same framewor…
Sentiment check
Pre-launch read on a campaign concept. Six signals, one composite score, copy that lands or copy that doesn't.
Creative insightsSOON
Reads your social and ad creative against the brands you compete with. Tells you what's working, what isn't, what to tes…