Questions worth
answering.
Smart, but stuck on something specific? If your question isn't here, email hello@founda.ae and we'll respond within 24 hours.
On-Call is a rolling monthly subscription. Cancel anytime. Managed services are rolling monthly. Cancel anytime. Menu fixes are one-off. No long contracts, no minimum terms.
No. The price you see is the price you pay. The only optional add-on is Rush (50% for half the turnaround), which you choose at checkout. Paid media management has a percentage option for high spend — it's either AED 4,500/month or 15% of ad spend, whichever is higher.
Stripe at checkout. Card or bank transfer for larger projects. AED invoices available on request. Subscriptions auto-renew monthly until you pause or cancel.
The menu is one-off fixes and standalone managed services, paid month by month. On-Call is a monthly subscription with unlimited requests across anything we cover, with management included. If you'll spend more than AED 12,500/month with us, On-Call costs less.
Buy a brand audit (AED 1,500) or a full marketing audit (AED 3,500). We'll tell you what to fix first. Most clients start there and move into a fix or On-Call once they know.
That's what On-Call is for. Unlimited requests across anything we cover, including the left-field stuff. If you're a one-off menu buyer and you have a curveball, just email us and we'll point you the right way.
We accept 6 new projects per week. When that fills, you can join the waitlist. We'll email you the moment a slot opens, usually within seven days.
Each fix shows its turnaround. We hit it. If we miss it, we refund the difference. Rush halves the turnaround for a 50% surcharge. Managed services start within five working days of access being granted.
We're async-first by default. No long discovery calls, no weekly status meetings, no surprise check-ins. We do quick calls when something genuinely needs voice, and we offer Crisis Lane (six-hour async response) for urgent issues. If you want a meeting culture, we're not the right fit.
We revise until it is, within the original scope. If we genuinely got it wrong, we refund. We don't argue.
You buy the management subscription. We send you our access protocol. You grant us admin access to the relevant platform (CMS, ad account, email tool, social account) through the platform's built-in user management. We start work within five working days. You get a monthly report. You can pause or cancel anytime. When you do, we hand back access immediately.
Ad spend stays on your payment method, never ours. We manage the campaigns, you fund the spend directly with the platform. We never touch your card.
No. We never share or store passwords. We use the platform's native admin invitations (Meta Business Manager, Google Ads access, etc.). For platforms without that, we ask you to create a dedicated user account with two-factor authentication enabled.
You own everything. Your accounts, your content, your data. We work inside your platforms with admin access. When you leave, you keep all of it.
Yes. We're built in the UAE and most of our clients are here, but we work with founders and SMEs anywhere. Pricing stays in AED with USD shown.
We're built for founders and SMEs. If you're a large enterprise, we can still help, but you might find our async model unusual. Email us before buying.
We work primarily in English. For Arabic content production, we work with vetted UAE-based partners. Tell us at briefing and we'll quote any partner work upfront.
Senior marketers with twenty-plus years combined experience across global brands. We use modern tools to deliver faster, but the thinking and the work is ours. We're senior operators with a productised delivery model.
Two decades of combined experience across aviation, luxury, retail, FMCG, technology, and fashion. Eight of the world's top ten brands in our credentials. We can share specific work examples confidentially in conversation if you're considering On-Call or larger projects.